This article is about the challenges and opportunities of social media. It talks about the specter of social media, what it is and what it isn't, blogs, social networking sites, virtual social worlds. This scholarly article also gives ten pieces of advice for companies deciding to use social media. It's really a good read and simplifies into simple terms for anyone to understand.
This particular scholarly article talks about mastering social media. It explains how to develop a social media strategy and what you want out of social media. The author also talks about a few attributes concerning social media, such as, minding your etiquette and attitude, protecting your online reputation, keeping it compliant, using your time wisely, and nurturing your networks. Check it out!