Practices that professionals should follow for effective communication on twitter

3 "best practices"

• Planning- Identifying audiences to be reached, developing an overall strategy for materials design as part of the communication plan. 
• Scheduling- Coordination between project events and milestones and the production of materials such as newsletters and informational materials is important. 
• Distribution- Materials are traditionally distributed through the mail and by direct contact at meetings. Other effective techniques include door-to-door distribution and placement in high traffic locations such as the library. 

3 "worst practices"

•  Clogging the Stream- Are you integrating your Twitter, LinkedIn and Facebook posts so the exact same message appears on two or more platforms? Are your posts unscheduled or all within a matter of seconds? Those are two big no-no’s.
• Being Self-Centered- if more than 25% of your posts promote your offerings and share content you’ve developed, you’re going to smell like spam. Instead, you should be curating lots of helpful content from other sources and having real conversations.
• Not answering the social phone-  if a member of your community asks a question or posts helpful information, it’s your job to make sure that they get a timely answer or are thanked for contributing. It’s neighborly! (I currently still struggle with this one myself, so don't get down on yourself if you do not do this to the fullest degree)