- Creating a branded online destination- The companies that use social media to create a brand are surrounded with web consumers and it gives them an opportunity to choose how they can interact with the brand. A small business organization can use blogs, Twitter, Facebook, LinkedIn, YouTube for creating brand awareness online. A small business organization can select an appropriate option that will be suitable to create a brand.
- Hiring SEO experts to optimize the website with keywords that are frequently used by the searchers- Use search engine optimized keywords while writing content for the website. When the searchers use relevant keywords then the website of the company will be displayed on the web page. You can join relevant online forums or blogs, write posts, publish comments in order to create a brand for your business in the public forum.
- Being useful to visitors- If you develop good rapport with the visitors then it will help to develop
brand name and prove to be beneficial for the business in the long run. SMC apps really help with keeping up with your social media sites.
Successful Organization using multiple SMC tools to develop brand successfully
Starbucks has a site that allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested.
By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign to add a personal touch to coffee.
Tuesday, April 10, 2012
Different ways Professionals use SMC tools/apps to develop their brand
3 Ways Professionals use SMC Tools to Develop their Brand Identity