Developing More Effective Social Media through Engagement

3 Ways to Maximize Your Engagement

1. Conversation-Building: People use social media for a variety of reasons, but it all boils down to the desire to connect. Whether they are searching for answers, wanting to provide answers, or just catching up with friends, it's about conversations that build relationships
2. Feedback:  People have questions--have you got answers? And are you present to give them in a timely manner? This is a way where social media customer service goals reside. 
3. Value-Adding: This is the Golden Rule: give nods, give gifts, solve problems. It's not about you.  This way is the most time consuming as it really takes the first two ways and adds personalization. 

3 Additional Resources for Further Reading

1. http://socialmediatoday.com/chrissyme/472900/3-loyalty-models-develop-maximum-engagement
2.  http://cksyme.org/using-social-media-in-crisis 
3.  http://www.revenews.org/nonprofits-balance-information-with-engagement-through-social-media/