- Mashable- The BEST site if you are just starting out on any type of social media site. Especially for Twitter. Really helped me with the lingo on that site.
- Social Networking 101- A beginner's guide to Facebook, Twitter, Google +, and LinkedIn. Great Article, Check it out!
- Twitter Guide- A great guide to how you customize your twitter page.
- LinkedIn- A great beginner's introduction to LinkedIn. (Still haven't joined this site myself)
- Blogger- Useful Tips for beginning bloggers
- Wordpress- A beginner's guide for Wordpress
- Foursquare- A beginner's guide for Foursquare
- Google +- Beginner's guide on Google +
- Tumblr- Beginner's guide to Tumblr
- Skype- Beginner's guide to Skype
Tuesday, April 17, 2012
Top Ten Sites/Articles for Different Types of Social Media
Tuesday, April 10, 2012
Social Media Concept Essay
The Basic Concept of Social Media
Twitter. Facebook. Delicious. These are all examples of social media, and I bet as soon as you hear these words, you can add at least another three sites to the list off the top of your head. But what is social media?
Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content.There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.
In my opinion, social media has shot to the forefront of people's attention because it's fun. Thanks to social media, it's easy to share your ideas, photos, videos, likes and dislikes, with the world at large - and find out what they think of them. You can find friends, business contacts and become part of a community or a bunch of different communities. Social media gives you what TV never could - a chance to be engaged and engage others.Because of this, social media is of particular interest to businesses. Currently, businesses of all sizes are experimenting with social media marketing, grappling with the question of how to get in on what appears to be an especially viral way to get their message (and their products) out there.
I recently started using more social media sites. I will admit, at first, I was a little hesitant about it and found it pointless, but now that I have used different SMC sites for a few months now, I wonder how i went that long without using Social media effectively. Including the likes of twitter, blogger, delicious, linkedin, and about. me. If you haven't started using social media to your advantage then i suggest that you start immediately!
Twitter. Facebook. Delicious. These are all examples of social media, and I bet as soon as you hear these words, you can add at least another three sites to the list off the top of your head. But what is social media?
Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content.There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.
In my opinion, social media has shot to the forefront of people's attention because it's fun. Thanks to social media, it's easy to share your ideas, photos, videos, likes and dislikes, with the world at large - and find out what they think of them. You can find friends, business contacts and become part of a community or a bunch of different communities. Social media gives you what TV never could - a chance to be engaged and engage others.Because of this, social media is of particular interest to businesses. Currently, businesses of all sizes are experimenting with social media marketing, grappling with the question of how to get in on what appears to be an especially viral way to get their message (and their products) out there.
I recently started using more social media sites. I will admit, at first, I was a little hesitant about it and found it pointless, but now that I have used different SMC sites for a few months now, I wonder how i went that long without using Social media effectively. Including the likes of twitter, blogger, delicious, linkedin, and about. me. If you haven't started using social media to your advantage then i suggest that you start immediately!
Presidential Candidates using SMC
Presidential Candidates
- Mitt Romney-When you go to Mitt Romney’s home page, the first thing you are hit with is a request for your e-mail address so that he can send you updates. This is not a strong initial call to action — nor is it a strong first impression from a man asking you to make him the next president of the United States. That said, once you leave the welcome screen and enter the real site, there is a lot that it does right. The site breaks down its categories well, using the home page as a gateway to internal content. It also does a good job of integrating social media.
- Newt Gingrich- This Presidential Candidate is the best at getting his message across. The design is the cleanest, and the site makes excellent use of clear and large call-to-action icons. Home pages should be designed to funnel you toward specific actions. The Gingrich site does just that, making it simple to donate, volunteer or get more information.
- Ron Paul- the case of Ron Paul’s site, the photograph of him atop the home page may not be having the desired effect. Why isn’t he smiling? At least one reader, found the whole page off-putting: “Ron Paul’s is downright scary. The black & red color scheme and the typeface in the words MONEY BOMB look like the lowest form of junk mail.”
- Rick Santorum- When I look at Rick Santorum’s site, I suspect he’s done it on the cheap. If you are going to run the country, you should have some idea of how to communicate with people. This site does not feel as if it was built by someone who plans to change America.
Different ways Professionals use SMC tools/apps to develop their brand
3 Ways Professionals use SMC Tools to Develop their Brand Identity
- Creating a branded online destination- The companies that use social media to create a brand are surrounded with web consumers and it gives them an opportunity to choose how they can interact with the brand. A small business organization can use blogs, Twitter, Facebook, LinkedIn, YouTube for creating brand awareness online. A small business organization can select an appropriate option that will be suitable to create a brand.
- Hiring SEO experts to optimize the website with keywords that are frequently used by the searchers- Use search engine optimized keywords while writing content for the website. When the searchers use relevant keywords then the website of the company will be displayed on the web page. You can join relevant online forums or blogs, write posts, publish comments in order to create a brand for your business in the public forum.
- Being useful to visitors- If you develop good rapport with the visitors then it will help to develop
brand name and prove to be beneficial for the business in the long run. SMC apps really help with keeping up with your social media sites.
Successful Organization using multiple SMC tools to develop brand successfully
Starbucks has a site that allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested.
By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign to add a personal touch to coffee.
Monday, April 9, 2012
What is Pinterest?
Pinterest lets you organize and share all the beautiful things you
find on the web. People use pinboards to plan their weddings, decorate
their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people.
Browsing pinboards is a fun way to discover new things and get
inspiration from people who share your interests.
Business using Pinterest
Scotty's Brewhouse uses pinterest to their advantage by keeping it simple, connecting with their physical presence with their online presence, and my favorite, launching a daily pin theme. Their are so many advantages businesses are missing out on by not using pinterest.
What's the Fascination?
Pinterest had an estimated 3.3 million unique visitors in the month of October. While there's no mechanism for potential customers to buy your products directly from the site, consider the marketing potential: Popular images (with links back to the original source) can get repinned on hundreds of other users' boards.
Business using Pinterest
Scotty's Brewhouse uses pinterest to their advantage by keeping it simple, connecting with their physical presence with their online presence, and my favorite, launching a daily pin theme. Their are so many advantages businesses are missing out on by not using pinterest.
What's the Fascination?
Pinterest had an estimated 3.3 million unique visitors in the month of October. While there's no mechanism for potential customers to buy your products directly from the site, consider the marketing potential: Popular images (with links back to the original source) can get repinned on hundreds of other users' boards.
Professional Organizations and the usage of YouTube
Video marketing is one of the faster growing types of social media.
While text based apps like Twitter are thriving, people still love to
watch videos online and YouTube is still the king of the video world,
whether you like it or not. The main reason for this is simply sheer
size. The site has millions of videos and hundreds of thousands of
users.
According to their fact sheet, about 10 hours of video is uploaded every minute! The power of a video site this big is that you can use it to get your marketing video in front of not dozens, not hundreds, but tens of thousands of potential clients. Of course, it’s a bit of a job to make sure that many people actually see it, but once a video goes viral, its traffic will soar. This is one of the biggest reasons more and more large corporations are turning to the social video site to promote their companies.
2 Examples
According to their fact sheet, about 10 hours of video is uploaded every minute! The power of a video site this big is that you can use it to get your marketing video in front of not dozens, not hundreds, but tens of thousands of potential clients. Of course, it’s a bit of a job to make sure that many people actually see it, but once a video goes viral, its traffic will soar. This is one of the biggest reasons more and more large corporations are turning to the social video site to promote their companies.
2 Examples
- Volkswagon- Volkswagen has launched a fun new guerilla campaign and they uploaded a few videos to YouTube earlier this month. The campaign includes three parts and asks viewers ‘Are you ready for the fast lane? Take a look!
- Toyota- The car company has launched a number of video campaigns including the YouTube Small Talk Contest, in which they paired with YouTube to find the cutest kid. Pretty good idea, if you ask me!
My Klout Score
My Klout Score was only a 15.18. The Score Analysis claims that I need to engage more with others or be more active to gain influence. To get my Klout score up, I basically need to spend more time on these social media sites (i.e. twitter, facebook, etc.).
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