Professional Organizations and the usage of YouTube

Video marketing is one of the faster growing types of social media. While text based apps like Twitter are thriving, people still love to watch videos online and YouTube is still the king of the video world, whether you like it or not. The main reason for this is simply sheer size. The site has millions of videos and hundreds of thousands of users.

According to their fact sheet, about 10 hours of video is uploaded every minute! The power of a video site this big is that you can use it to get your marketing video in front of not dozens, not hundreds, but tens of thousands of potential clients. Of course, it’s a bit of a job to make sure that many people actually see it, but once a video goes viral, its traffic will soar. This is one of the biggest reasons more and more large corporations are turning to the social video site to promote their companies.

2 Examples

1. Volkswagon- Volkswagen has launched a fun new guerilla campaign and they uploaded a few videos to YouTube earlier this month. The campaign includes three parts and asks viewers ‘Are you ready for the fast lane? Take a look!
2. Toyota- The car company has launched a number of video campaigns including the YouTube Small Talk Contest, in which they paired with YouTube to find the cutest kid. Pretty good idea, if you ask me!

The reason I used 2 organizations dealing with cars, is because they have a great model on YouTube that has been very successful. Nearly almost any car organization has a relationship with YouTube.