Buzz Words 101- Engagement
The word engagement is being used extensively by social media experts as a way of describing what people should do. According to Professor Gattiker, Social media engagement represents the action of engaging with others
using computer-mediated communication tools. Engagement means
establishing and sustaining relationships, while developing a level of
trust that makes people comfortable enough to do business with you.
3 Best Practices for SMC Engagement and Networking
- Expand content from solely about your company/brand-broaden your posts to industry news, ask for opinions, and always respond
- Utilize trending topics when appropriate (Especially for Twitter)
- Opt out of open-ending questions; instead shoot for "yes-no" type questions
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