Presidential Candidates using SMC

Presidential Candidates

1. Mitt Romney-When you go to Mitt Romney’s home page, the first thing you are hit with is a request for your e-mail address so that he can send you updates. This is not a strong initial call to action — nor is it a strong first impression from a man asking you to make him the next president of the United States. That said, once you leave the welcome screen and enter the real site, there is a lot that it does right. The site breaks down its categories well, using the home page as a gateway to internal content. It also does a good job of integrating social media.
2. Newt Gingrich- This Presidential Candidate is the best at getting his message across. The design is the cleanest, and the site makes excellent use of clear and large call-to-action icons. Home pages should be designed to funnel you toward specific actions. The Gingrich site does just that, making it simple to donate, volunteer or get more information.
3. Ron Paul- the case of Ron Paul’s site, the photograph of him atop the home page may not be having the desired effect. Why isn’t he smiling? At least one reader,  found the whole page off-putting: “Ron Paul’s is downright scary. The black & red color scheme and the typeface in the words MONEY BOMB look like the lowest form of junk mail.”
4. Rick Santorum- When I look at Rick Santorum’s site, I suspect he’s done it on the cheap. If you are going to run the country, you should have some idea of how to communicate with people. This site does not feel as if it was built by someone who plans to change America.