More about Facebook fan pages

3 Resources for an effective Facebook fan page

1. Become a Resource: Despite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network.Use fan names when you can, and respond one-on-one to the comments they make. This proves to fans you are listening and are receptive to their commentary and feedback, making it more likely that they will post in the future.
2. Offer your services, free: What is your brand known for? What would you like it to be known for? If you provide a product or a particular service like consulting or advisement, consider offering your fans a taste of it every once in a while for free! According to eMarketer, the #1 reason users become fans of a brand on Facebook is to gain access to exclusive content, events or sales. Your brand can capitalize on this desire while leveraging the brand’s capabilities by giving users an occasional exclusive pass to experience the business, free.
3. Make your fan page a complete knowledge hub: When brainstorming how to entice users to join and interact with your brand, the challenge is to come up with ways to encourage them to interact with the page continuously over time and prevent disengagement.For brands that have a rich background or require a fair amount of user education, creating a fan page containing valuable resources and information that benefit the user is essential. The goal is to capture users with an initial promotion, and to keep them returning to your page for information even after the promotion is over