social graph is a term coined by scientists working in the social areas of graph theory. It has been described as "the global mapping of everybody and how they're related". The term was popularized at the Facebook f8 conference on May 24, 2007, when it was used to explain that the Facebook Platform, which was introduced at the same time, would benefit from the social graph by taking advantage of the relationships between individuals, that Facebook provides, to offer a richer online experience. The definition has been expanded to refer to a social graph of all Internet users.
How its changed the way people do business
- It draws an edge between you and the people, places, and things you interact with online
- Businesses need to realize that social is not just changing how you should market, but even how you’ll be doing business in the future if you expect to prosper.
- Let’s face it, people are interested in people. Human interactions of all kinds add context that illuminates, clarifies and cuts through the clutter. There is no question that semantic search will transform our roles as both consumers and business professionals.
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